Good evening, 919 Gang.
TOM GABLE writes:
The New York Times reports on the number of newspapers going out of business during the pandemic but notes that the pace hasn’t increased. The changes have created “news deserts,” mostly in rural areas. In San Diego County, we have numerous community newspapers that are part of the U-T group (not sure if that’s the right term). The papers we see in the North County are doing a good job on reporting local news – kids sports, schools and government news, events – and look healthy, full of real estate ads. Can any gangsters provide insights into the health of our community papers? Is it a good business model? Can we look forward to having them in our future? https://nyti.ms/3AbIUIh
REBER: I hope someone has some real answers to Tom’s questions. All I can do is share some impressions.
By my count, the Union-Tribune Community Press includes nine newspapers, plus some magazines and web sites.
I am most familiar with the Ramona Sentinel. It definitely is a low-overhead operation. The office is in a strip mall along Main Street, and you will never find it unless someone tells you the address. And don’t plan on dropping in. Last time I tried that I learned they keep the front door locked and you need to call for an appointment. That policy was at the direction of Phyllis Pfeiffer, grand poo-bah of the community press, so I assume it applies to all papers.
The Sentinel is a free paper, and I’m 99 percent sure it is distributed by U-T carriers. Ours is one of six mailboxes on the next street, and Sentinels are distributed at the foot of each mailbox.
The Sentinel may have a reporting staff of one person. There was a time when everything was done by free-lancers. The late Michael Scott-Blair did a lot of work for the Sentinel, and he said he learned that instead of writing one long story he should break it into two stories. That paid better.
This week’s edition had 24 pages, plus some ad inserts. It’s about 60 percent advertising. Very liberal use of editorial and advertising color, except for the two full-page ads for “Unsearched U.S. Coin Bags.” Boy, does that look phony.
While the paper is free, it does solicit donations with its PressPatron crowdfunding campaign.
https://www.sandiegouniontribune.com/ramona-sentinel/heartened-humbled
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REBER: I did it again. My calendar slipped a gear and I neglected to wish Mitch Weinstock a Happy Birthday on June 30. Getting back on track we send best wishes for Gordon Murray on his July 1 birthday.
P.O. Box 2239
Ramona, CA 92065-0938
United States